Digital Communications

Example: communication practices are strategically integrated and central to organizational planning. If you do not have a communications plan, please select 1 from the scale.

If you do not collect release forms, please select 1 from the scale. 

Example: the most recent Form 990, annual report, etc.

Example: Opt-in and opt-out guidelines are followed.  The sender of the email is indicated clearly. A valid physical address of the sender is posted, and the subject line of the email accurately represents the contents of the email. 

Example: Your monthly newsletter does not regularly skip months. Please select 1 from the scale if you do not send out an e-newsletter. 

Example: Posting newsletter signup on every page of the website either in the header or footer, through direct mail, by offering sign-up at events, sharing sign-up for the email list on social media channels, and inviting donors to sign up after a donation is made.

Example: List recipients are tagged as "donors", "volunteers", "event attendees", etc. or with specific issue tags.

Example: The organization tracks open rates on their emails and knows what type of content best engages their various constituents.

Example: Staff can easily add/edit/delete page content, pictures, videos, and add/remove entire pages as needed.

Example: The organization updates the website with news, events, and blog posts.

Example: Organizations who get the most out of their website analytics regularly gather and evaluate data, and review and reflect on the data by adjusting their strategy as necessary in accordance with the findings. 

Example: Secure payment processing is enabled to collect online donations;  the organization has tested the form on actual people to ensure it is free of usability problems; the donation form is easy to find and easy to fill out. If your organization's website does not include a donation form (typically through a third-party platform), please select 1 from the scale. 

Example: Social media channels are considered and selected thoughtfully.

Example: Organizations who get the most out of their social media data regularly gather and evaluate the data, and then review and reflect on the data, and adjust their strategy as necessary in accordance with the findings.